Communicating Your Impact


How Communications staff can support nonprofit Evaluation

How Communications Staff Can Support Nonprofit Evaluation

Communications professionals play a dual role: they mobilize communications vehicles to achieve their nonprofit’s mission, and they use those vehicles to promote their organization’s progress towards its mission. In Part One of a webinar series hosted by The Communications Network, Elena offered simple shifts in thinking about evaluation for conferences and events; reports and publications; media and PR; and social media.

For Part Two of the series, Elena shared best practices for supporting evaluation with communications. Her presentation focused on five areas where communications staff can take the lead in building trust with board members, funders, and external audiences by supporting a learning culture around evaluation.

Adapt a mindset of humility and generosity when sharing the impact of your organization’s efforts.